Should the Government Subsidize Higher Education Essay

Should the Government Subsidize Higher Education - Essay Example This paper approve that people who have higher education are able to distribute their time and resources more rationally, thus the effectiveness of their labor is increased. It is also that they are taught to use the variety of methods for solving this or that problem instead of concentrating on one method. Higher education gives its recipients the basic knowledge in different spheres of social and cultural science, thus presenting them a massive of additional information that is often helpful in their future job. It is also that government subsidizing of higher education gives opportunities to obtain financial and social status to those who wouldn't have managed to earn it otherwise. It's a proven fact that people with a degree earn more than those who don't have it, thus higher education is the only way to wealthy life for most of the American citizens. This esay makes a conclusion that the system of subsidizing of the higher education in the U.S should be changed for to open the access to education to those who are really unable to finance by themselves, instead of lowering the college expenditures for those who can already allow paying for it. The amount of merit-based aid should be decreased for to increase the expenditures for the need-based aid. It is also that the financial aid should be rather given in the form of grants instead of making students take the loans they later have great difficulties repaying.

Public Relations Campaign American Girl Brand Essay Example for Free

Public Relations Campaign American Girl Brand Essay In a very competitive market, today most organizations are relying on public relations departments to create interest and manage the overall public perception. Publicity determines the people willingness to buy a product, invest in a company, and general interest of the association with the company in question mostly through employment. Companies use public relations to create publicity. The purpose of this paper is to explore ways in which America Girl can use PR to promote the new brand, Graceâ„ ¢ doll. American Girl brands are owned by Mattel, Inc that is registered on the NASDAQ stock exchange. The Mattel family specializes in design and production of toys and family products (Business Wire, 2015). The American Girl brand was introduced in 1986, and has been committed to products that suit girls aged 3 to 12 years such as movies, clothes, high-quality dolls, unforgettable experiences and high-quality dolls. The newest product of the American Girl is an 18-inch â€Å"doll† named Grace Thomas. She is a fanatic baker and also desires to start a baking business. She is motivated to pursue her entrepreneurial spirit. The â€Å"doll† has accessories, toys and outfits that reflect her interests including premium French Bakery set comprised of more than 60 pieces. Mattel Inc plans on producing product Grace Thomas doll for a period of one year, and the purpose of this paper is to create a publicity plan for the new product. Based on both demographic and psychographic information and factors such as age, gender and interests, the target audience for this campaign is g irls in the age group 3 to 12 years. The discussion in this paper focuses on reaching the target audience through the most effective means, which are screen media and social media. The target audience also has the influence on the family pocketbook and can influence the spending patterns of their families CITATION Cal08 l 1033 (Calvert, 2008). Goals                     To increase the number of American Girl Facebook followers from 947 likes to 2000 likes, targeting girls aged 3 to 12 within a period of three months To increase the number of American Girl Instagram followers from 830 followers to 2000 followers targeting the girls in the age 3 to 12 years within three months Objectives                     To increase the awareness of the Graceâ„ ¢ doll in the age group 3 to 12 years by 77% within a period of three months To increase the acceptance of the Graceâ„ ¢ by the adult population, especially parents, by 30 % within three months To motivate an action by the target audience specifically to try Graceâ„ ¢ and increase public interest by 25% within three months. The set goals and objectives can be achieved by integrating the services of traditional media. One of the most effective ways of achieving a successful campaign is through production of a pitch in a television show that promotes Graceâ„ ¢. In order to make the pitch successful, it has to be accompanied by a captivating and visually-oriented story. The story has to be pitched by a person who can effectively connect to the target audience. The pitch has to go suit the target audience’s needs, just like they way a TV producer can choose the programs that suit the target audience. The use of pitch can also be applied in the radio stations, where the radio host can help in reaching out to the target audience. Brochures, coupons, and Graceâ„ ¢ flyers are some of the traditional media that can be used in this campaign. The use of can also use direct mailing services to send promotional materials directly to the target audience. Summarily, public relation is a vital part of marketing. The goals and objectives set up in a PR campaign should be achievable. Since a public relations program is cheaper to ramp up than marketing, companies have shifted attention to public relations. A successful PR campaign needs to be unique, and entice the target audience. Traditional media can be integrated with a PR campaign to increase awareness of a product. References Business Wire. (2015). American Girl’s 2015 Girl of the Year â€Å"Bakes† a Difference and Helps Girls Find Their Own Recipe for Success. Retrieved from http://www.businesswire.com/multimedia/home/20150101005003/en/#.VOKyBCyAHK8 Calvert, S. L. (2008). Children as Consumers: Advertising and marketing. The future of children, 18(1), 205-234. Source document

The Aztec Nation Essay -- essays research papers

The Aztec Nation   Ã‚  Ã‚  Ã‚  Ã‚  A distant sound is heard. It sounds like a deep drum being hit with a heavy instrument. You hear it again and strain your eyes in the direction of the sound. All around you is dense jungle. Snakes slither between your legs. You hear the sound once again. In front of you is a dense stand of ferns. You part them and look down into a wide open valley. The valley gets so wide and it is so green that it takes your breath away. But that is not what you are looking at. You are staring at a huge city with glittering buildings shining in the spring sunlight. Smoke rises up from some of the many houses. You can see and hear children playing in the wide open fields in front of the shining buildings. Lamas and chickens are being bough and sold. You see bags of gold jewelery being bought and sold. Beyond the market place you can watch a religious ceremony. You hear the scream of a person being sacrificed to one of the gods. Beyond the city there are roads made of stone and can als full of pedestrians and canoos. Who are these people and what are they doing here you wonder?   Ã‚  Ã‚  Ã‚  Ã‚  The above paragraph describes what an early explorer in Mexico might have seen between 1400 and 1500 AD. The Aztec nation is one of the largest and most advanced Indian nations to ever exist on earth. Just about every part of the Aztec life was advance to such a state that at that time of the world the people were living better than many European nations. The Aztec nation is unique in its history, economy, environment, and way of life then any other nation at that time. History   Ã‚  Ã‚  Ã‚  Ã‚  Perhaps fifteen to twenty-five thousand years ago, small bands of hunting-gathering peoples made their way across the land bridge that was the frozen Bering Strait, migrated southward through what is now Alaska, Canada, the United States, Central America, South America, and Mexico, settling along the way. One such hunting- gathering group settled in the Central Valley of what is now Mexico (Nicholson 1985). There is a long history of civilizations in the Central Valley of Mexico; as early as several centuries before Christ agricultural tribes had already settled, and by the birth of Christ had established as their great religious center Teotihuacà ¡n. The history of the Central Valley after circa the tenth century A.D. is o... ...;  Ã‚  Ã‚   1988. Hodge, Mary. and Michael E Smith. Economies and Polities in the Aztec Realm. Austin, Texas: University of  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Texas Press, 1994. Leà ³n-Portilla, Miguel. The Aztec Image of Self and Society. Ed. J. Jorge Klow de Alva. Salt Lake City: University  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   of Utah Press, 1992. Moctezuma, Eduardo Matos. The Great Temple of the Aztecs. Trans. Doris Heyden. New York: Thames and  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hudson, Ltd., 1988. Nicholson, H.B. â€Å"Aztec† World Book Encyclopaedia. 1985 ed. Shepperd, Donna Walsh. The Aztecs. New York: F. Watts, 1992. Stuart, Gene S. The Mighty Aztecs. Washington: National Geographic, 1981. Weaver, Muriel Porter. The Aztecs, Maya, and Their Predecessors Archeology of Mesoamerica. New York:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Seminar Press, 1972. Wolf, Leo. â€Å"The Axtecs: A tradition of Religious Human Sacrifice.† March 28, 1998. Available :  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www2.hmc.edu/~sbootn/aztec.htm

Pollution and How It Affects Elements within an Environment Essay

The Earth is entirely surrounded by a blanket of air which is called the earth’s atmosphere. The atmosphere allows human, plants, and all the earth’s creatures big and small to exist. The atmosphere protects the earth and without it the heat from the sun would burn all that is exposed to its rays, and we could be frozen by the low temps at night. Gas, particulate matter, odors that have been introduced into the air by mankind or nature can destroy the natural balance, this is pollution. There are Primary pollutants and Secondary pollutants, which we will be covering in this presentation, when pollutants are introduced to/in the air, it travels very easily and spread as well, since we breathe in air, we cannot avoid these toxins or pollutants. The efforts on solutions to the problems regarding pollution has, and will continue to be an issue due to mankind disrespect towards mother-nature. We as human beings breathe in an estimated 20,000 liters of air each day meaning that the more polluted the air is, the more we in hale into our lungs the hazardous chemicals, in London of 1952, â€Å"The Smog Disaster†, claimed the lives of four- thousand people within a few days mainly due to the high levels of concentrations of pollution. In March of 2011, an earthquake in the sea of the coast of Japan also known as a â€Å"Tsunami†, the sea level rose and waters flooded the land damaging four of the six reactors in the Fukushima Daiichi Nuclear Power Plant, which can be located on the BBC website. The biggest lifetime risks were seen in humans exposed were in the infants, compared to children and the adults. Females who exposed to radiation from this incident which was found in a report that a four percent increase above the lifetime expectancy, were at risk of solid tumors and a six percent increase above that said to be expected of breast cancer. Men/male exposed to the radiation as infants were expected to have seven percent increased risk of leukemia above that expected on the normal population. The highest risk was noted in thyroid cancer, as for the infant girls, they were estimated to be up to seventy- percent than expected over a lifetime. † (BBC website: /news/health- 21614722). The World Health Organization (WHO) experts confirmed that there is a slight increased risk of different cancer types for those people who were exposed to the radiation, including people residing in this area and employees of the plant. Air pollutants come in the form of gases, particles, and chemicals released into the air, motor vehicles are a major air pollutant, the use of one full commuter bus is equivalent to forty cars driving through your neighborhood. Vehicle exhaust contributes to roughly sixty-percent of all carbon monoxide emissions (discharge) nationwide, and up to ninety-five percent in the cities. Air pollution may contribute to asthma and allergy by corrupting protective cells in the human body that tones down immune system reactions, the pollution components seem to also increase overactive immune warriors already linked to allergies that actually require no prompting. Polycyclic aromatic hydrocarbons (PAHs) are the product of burning of fuel in diesel engines, furnaces, wood fires, wildfires, and barbeque grills. A new study done by researchers found that children exposed to these high levels of PAHs had poor functioning T-regulatory cells (peacekeeper cells), which normally keeps immune –caused inflammation down. Kari Nadeau, a biochemist and physician at Stanford University, held a study on the effect of air pollution and these PAHs, she and some colleagues obtained blood samples, took in lung function readings, and recorded health information from 153 children at the age of four-teen in Fresno, CA. She sampled airborne PAHs to estimate rates of exposure due to Fresno’s high rate of air pollution levels. Kids with a high exposure made higher amounts of Immunoglobulin E and showed low rates of T regulatory cell function than those exposed to lower levels. It is said that air pollution may harm populations in ways so subtle and slow that it may have gone undetected, these reasons research is being done to determine the long-term effects of chronic exposure to low levels of pollution-what some may experience –as well as to determine the interaction between air pollutants in the body, nutrition (physical factor), stress, alcohol, smoking (tobacco), and medicines. It also has been linked to defects in birth, cancer, and genetic mutations. The Montreal Protocol of 1987required that developed nations signing the accord not to exceed 1986 CFC levels. Several more meetings were held from 1990 to 1997 to adopt agreements to hurry the phasing out of ozone-depleting substances. † Pollution is known to cause holes in the ozone layer in the atmosphere above Antarctica and the Artic. Depletion of the ozone layer can increase the amount of ultraviolet radiation reaching the earth, causing damage to crops and plants as well as causing sk in cancer and cataracts.

Outline current legislation, guidelines, policies and procedures Essay

The children’s Act 1989 The children’s act 1989 is a British act of parliament that changed the law concerning children; the law introduced the idea of ‘Parental responsibility’ i.e. – The child’s requirements arising from race, culture, language and religion be taken into account. – The best place for a child/young person was to be cared for was within their own home. – If legal proceedings should occur then parents should continue to be involved with their children, even if the parents were separated or divorced. See more: 5 paragraph essay format – The welfare of a child should be promoted by a healthy partnership between the local authority and by family involved. The most important ruling of the children’s act was the welfare of the child and it should be regarded paramount by a court in any question of the child’s upbringing. The following checklist must take place by a court when making a decision about a child’s future; – The wishes and feelings of the child/young person must be taken into consideration and that the child has a chance to expresses their concerns and opinions. – The physical, emotional and the educational needs of a child be taken into thought – e.g. could it affect their education if removed from their family due to stress, this could also affect the child physically, losing weight due to unhappiness and upheaval in their lives. Emotionally a child/young person could feel frightened about being alone and separated from parents, the will almost certainly feel insecure and rejected about the transition they will have to make. – Any harm that that the child has already suffered or is at risk of suffering if kept in his/hers present surroundings. The heart of the  children’s act is to offer adequate safeguards to a child/young person who may be at risk and try to protect families and their children from being separated. United Nations Convention (UNICEF) in 1989 governments worldwide set out a pledge that all children should have the same rights. These rights were based on what a child needed to survive, grow and to fulfil their potential. They would be regarded the same no matter of who they were or where they came from. Human rights were founded on; – reverence or worth of every individual under the age of 18, regardless of race, gender, language or religion. – All organisations involved with children should work together in order to work towards what is best for that child. – That all children have a right to a life and that government should make sure that a child survives and develops properly in order to reach their potential. – A child should not be separated from their parents unless it is absolutely essential – e.g.; abuse or neglect. If the child has parent’s who are separated then the child should have the right to stay in contact with both parents unless this will cause harm and hurt to the child. – Governments should take steps to stop a child/young person being illegally taken from their country by an abducting parent. Every child matters. Every child matters was a UK government initiative that was launched in 2003 after the death of Victoria Climbie. Every child matters cover children and young adults up to the age of 19. The aims of this initiative are for every child, whatever their background or circumstance, to have the support they need to; – Be healthy; Physical, mental and emotional well being – Stay safe; Protection from harm and neglect – Enjoy and achieve; Education training and recreation – Make a positive contribution; The contributions made by them to society – Achieve economic well being; Social and economic well being Each of these themes has a framework attached that requires multi agency partnerships working together to achieve success i.e. early years, children’s social services and schools. In the past it was believed that children and families received poor services through lack of communication with the appropriate professionals involved. Every child matters changed this view by stressing that all professionals should be aware of the input that could be made by their own and each other’s service. Working together to safeguard children Working together to safeguard children is a government guideline which sets out how organisations and individuals should work together to safeguard and encourage the welfare of children and young people in agreement with ‘the children act 1989’ and ‘the children act 2004. Working together is designed for professionals who have particular responsibilities for safeguarding and promoting the welfare of children. The key of this guideline is that professionals caring for young people must work together to improve children’s and young people’s lives. They must respect and listen to what children and young people have to say and involve all parties when making decisions. Common assessment framework (CAF) a common assessment framework is an approach taken when conducting an assessment of a child/young person’s needs and deciding how these needs should be met. All professionals involved with children have developed this for use so that they can communicate and work more effectively together. CAF supports early intervention by providing a guideline that enables professionals in specific services to assess the needs of a child/young person and to look for other services that can help. A CAF is essential for professionals to identify any sign that a child may be in need of extra support, to then assess that child’s needs and gather information for relevant agencies. A framework was designed to help local authorities to work alongside families to promote the upbringing of a child/young person.  The children’s act provided frameworks for local authorities to develop effective strategies and policies in which to work. It can also be used for recording and sharing infor mation to agencies and specialist services to use their resources where they are needed most. 1.2 Explain child protection within the wider concept of safeguarding children and young people. Safeguarding is about protecting children and young people from more than just direct abuse. Any service that works with children and young people has a wider role than simply protecting them from neglect and abuse. The Staying Safe action plan recognises many important aspects in the wider view of safeguarding including; – keeping children safe from accidents. – Crime and bullying. – forced marriages – missing children. – Actively promoting their welfare in a healthy and safe environment. 1.3 Analyse how national and local guidelines, policies and procedures for safeguarding affect day to day work with children and young people. It is very important that anybody working with children should be able to recognise if a child is at risk of harm or in need because of their vulnerability. The earlier this is recognised, the better the outcome will be for the child involved. There are guidelines to follow to make sure that all of the services and agencies involved can work together to get the best outcome for the child and to improve their safeguarding. Any childcare practise will have clear policies and procedure that cover all aspects of safeguarding; this will include policies for, – Health and safety. – Child protection. – contact with children and performing personal care. – Outings – Visitors to the setting Risk assessments must be carried out to make sure that there are no safeguarding threats to the children in a setting, premise’ need risk assessing, for example are there any entrances to the building that an unauthorised person could use, or could a child leave without anybody noticing. 1.4 Explain when and why inquiries and serious case reviews are required and how the sharing of the findings informs practice. There is an important partnership in every feature of safeguarding, from government legislation to local guidelines on safeguarding. It is crucial that all agencies communicate and cooperate together to promote the safety and well being of children. In the framework of safeguarding we must establish and abide by guidelines and work within the law, especially in regard to the protection of children. In the event of a death or a child is suspected of being a victim of abuse or neglect, there will always be a serious case review. The local safeguarding children’s board (LSCB) will consider whether a review should be undertaken and whether there could be other children involved i.e. siblings. Subsequently organisations and agencies should consider whether there are lessons to be learnt from these cases, what these lessons are, how they can be acted on and what can be expected to change as a result, ultimately this will improve inter agency work and better safeguard for children an d young people. The newest development to help agencies and professionals share information is the common assessment framework (CAF), this system enables multi agencies to access and add information about children. 1.5 Explain how the processes used by own work setting or service comply with legislation that covers data protection, information handling and sharing. Sharing information is the solution to improving beneficial outcomes for all children. It is essential to facilitate early intervention and preventative work for safeguarding children. All professionals involved with children  must know and understand what to do and the most effective ways of sharing information about children who are at risk of abuse or neglect. In some situations, sharing information with a family about their child could seem good practice, but it is not crucial e.g. where evidence of abuse or neglect could be destroyed or removed by a parent/carer or where a child could be placed at an increased risk when parents/carers have this knowledge. Any paperwork with children’s details on is kept away from other parents and only used when needed, no information can be passed on about somebody else’s child and details cannot be given out. Letters are often sent out to make sure that all details are up to date.